ARTVERTISING FOR ARTISTS. A Web3 + Branding masterclass😎

We know you’re busy so we’ve packed everything we know about modern marketing, emotional branding, NFTs and metaverse into a single 90 min session plus some personal 1:1 coaching.

Who is this for? We’re calling this “Artvertising for artists” since it’s inspired after the book and tailored to equip artists with marketing and metaverse know-how in this brave new world (but you don’t have to be one to join). All marketing levels welcomed, this is a new practice that can give you an edge.

What do you get? A 90 minute immersive class in our metaverse auditorium, come in your avatar (you don’t know how, we’ll help). NO ZOOM. Plus 30 mins one-on-one coaching with an NFT and/or branding expert at a later time - for e.g. we can help you mint an NFT collection, open a wallet, design a logo, define the visual world for your brand or anything you like.

Sessions are Thursdays at 1PM EST (Europe & California friendly).

Curriculum covered:

• Metaverse and web3 101.

• NFTs, metaverse galleries, and how to monetize on that opportunity.

• How to market your art more effectively in this brave new world.

• What’s your unique brand as an artist, clarity on your purpose.

• What is ARTVERTISING and why the future of marketing is visual.

• Finding your brand words and do they matter.

• Honing and making people feel the emotional purpose of your art.

• What’s your visual world, what it means to collectors.

• How to tap into the opportunity of brand collabs,

• Opportunity to ask any wild questions to two (not just one!) artvertiser pros with 25+ years marketing leading global brands.

• Questions? Email us at aloha@surfergirlgallery.com

This session is personally led by Marcia Lorente Howell, Surfergirl’s founder, and Carol Murphy, partner and crypto CEO. Marcia led marketing and branding efforts for global brands like Disney and Unilever, and is a strategist, artist, gallerist, author, and an ad agency award-winning vet with a degree in conscious capitalism. Carol is a strategist, art collector, garden designer and NFT luminary founder of Web3Sisters, she’s helped grow countless leading brands at some of the world’s best agencies such as DDB, Saatchi and Ogivly, and is now the force behind Surfergirl’s landing in the metaverse.