YOU. THE REBRAND. A course on Branding Women For Power.
Welcome to the world’s first-ever course that will set you up for success with marketing tools that leading global brands use as well as pioneering practice in the field of emotional branding.
Course is comprised of 10 masterclasses, practical deep dives into pioneering fields of brand marketing and leadership.
LAUNCHING FEBRUARY 2025. Find out more at youtherebrand@surfergirlny.com
This course is for everyone, however we will offer it first to women and for free to women artists as part of our commitment to advance women and the arts.
Unleash the power of your personal brand by tapping into emotion.
Designed by advertising experts and strategists, our course is comprised of a series of practical deep dives into pioneering fields of marketing and leadership such as emotional branding, applied neuroarts, future mindset, crisis management, Web3 and metaverse branding, to name some. We will prove how emotion is not a negative aspect of identity to hold back on, it’s what sets you apart and a source of power that can advance you in your career.
PART ONE: UNDERSTANDING THE EMOTIONAL YOU. Like it or not, you’re a brand. The first step to rebranding YOU is to befriend the brand that you already are, and see your emotional footprint as a source of endless personal power. What we will cover:
•MODULE 1: BRAND AUDIT. Find out the YOU the world sees, vs. who YOU think you are by applying brand marketing thinking.
•MODULE 2: EMOTIONAL DETOX. Remove blocks and dive into emotion through method acting and storytelling.
• MODULE 3: BRAND ARCHITECTURE. Identify your most powerful YOU with pioneering marketing and branding methods.
•MODULE 4: BRINGING YOUR REBRAND TO LIFE. Learn how to easily build your brand over time with applied neuroarts.
•MODULE 5: THE FUTURE YOU. Master your brand narrative with proven leadership and communication expert practice.
PART TWO: EXPRESSING THE BRAND NEW YOU. What a time to be a live! You not only get to be a brand, you got endless ways to express it. In this part of the course we will practice how to show up authentically while on brand:
•MODULE 1: A PERSUASIVE YOU. Learn from leading experts how influence and persuasion actually works.
•MODULE 2: YOU IN THE METAVERSE. We’re all going to meet there soon, get an intro to avatar branding.
•MODULE 3: YOU IN THE. WORLD. Channel strategy basics, how to find your crew and show up authentically.
•MODULE 4: YOU UNDER FIRE. Get an intro to navigating politics at work while staying on brand.
•MODULE 5: YOU, THE REBRAND. Putting it all together, validate and strengthen your rebrand in a group exercise.
Why Surfergirl?
Founded by women advertising strategists, Surfergirl is New York's first gallery for emerging women artists that doubles as an emotional branding firm set to change the narrative on women. We have decades of global experience building brands for Fortune 500 companies such as Unilever, Procter & Gamble, IBM, Disney, and Hermés. Here are some of our speakers:
Cari Guittard, award-winning MBA professor at Hult, a world expert in leadership, strategic persuasion and influence, future mindset, politics at work, a valued partner to world leaders in advertising and government.
Marcia Lorente, award-winning brand strategist to Fortune 500 companies such as Unilever and Disney, artist, gallerist, advocate of women artists with a degree in conscious capitalism, author of the book "Artvertising".
Lil Malinich, actress, director, producer and coach to A-list actors, has worked internationally for the Susan Batson studio which is home to some of the world's best actors, she’s also an acting instructor at the Joffrey Ballet School.
Carol Murphy, award-winning brand strategist to Fortune 500 companies such as IBM and Hermés, a Web3 luminary and early collector of NFTs, head curator of the non-profit supporting emerging digital artists Accelerate Art